Uber Learns To Drive On The Left, Soft Launches In London

Uber, the breakthrough car service app with big ambitions to do much more, is now making its way to international markets: today the car service company kicked off its London operation with a soft launch, just in time to start prepping for the summer tourist rush and the visitor onslaught also known as the Summer Olympics. The launch is still at a very early stage -- with "secret Ubers" prowling the roads, and the company still in research mode to figure out the best way of tackling the city according a blog post on Uber's site. London, like many other European cities, is a tangle of streets -- Black cab drivers have to pass a special test called "the knowledge" to be able to drive here, although this isn't required to operate a non-Black cab.

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